Google has announced that they made a major change in their ranking algorithm:
“We launched a pretty big algorithmic improvement to our ranking […] This update is designed to reduce rankings for low-quality sites?sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
At the same time, it will provide better rankings for high-quality sites?sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
This is an addition to the scraper spam update that Google released earlier this month.
This is a noticeable update that affects about 12% of all queries and the search result pages can change a lot:
“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. […] It is important for high-quality sites to be rewarded, and that’s exactly what this change does.”