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During the second day of SEMCON 2007, October 10, 2007, Mr. MJ Choi, Senior sales Manager of Yahoo! South East Asia shared actual case studies involving campaigns that were ran on Yahoo like KFC and Kellog’s Special K.
Online banner ads, and perfect “call to action” links are some of the valuable tips Mr. Choi shared. Different approaches to search marketing was also discussed, one is the Display and Search Approach.