SEMCON 2007 Audio Marc Macalua

Mr Marc Macalua, a veteran Internet Marketer and the founder of SEO Philippines, discussed Landing Page Optimization (LPO). There are reasons why LPO matters: every click leads to a landing page, it is easy to clck but hard to convert, and clicks cost money.

Mr Macalua also gave tips about making great landing pages. Some of these were, to choose a good url/host, work on layout, form design and more..

As a summary of Mr Macalua’s presentation, you must convince visitors to stay to your site, convince your visitor to accept your offer/services, and provide friction-free way to accept your services, through easy fill out forms.

Listen to SEMCON 2007 Audio Marc Macalua..

SEMCON 2007 Audio Regnard Raquedan

Mr Regnard Raquedan, user group manager of Adobe User Group Philippines discussed redesigning your website, when, what and how?

His first advice was to redesign your website ONLY when there is a need for it. He discussed the parts of a site that may need the redesign. Among these are the homepage, the page layout, navigation, and the page elements.

The basic framework that should be in mind when planning on redesigning your site are: first analyze, define your audience/users, then define and evaluate.

Listen to SEMCON 2007 Audio Regnard Raquedan..

SEMCON 2007 Audio MJ Choi

During the second day of SEMCON 2007, October 10, 2007, Mr. MJ Choi, Senior sales Manager of Yahoo! South East Asia shared actual case studies involving campaigns that were ran on Yahoo like KFC and Kellog’s Special K.

Online banner ads, and perfect “call to action” links are some of the valuable tips Mr. Choi shared. Different approaches to search marketing was also discussed, one is the Display and Search Approach.

Listen to SEMCON 2007 Audio MJ Choi..

SEMCON 2007 Elymar Apao Audio

Elymar “Jozzua” Apao was the next speaker, he discussed mainly about the link building tactics, tools and techniques. The objectives are, to earn income, be seen on search engines, be on the first page and be number one.

To achieve these objectives, your site must get links, use keywords for hyperlinks, do link building, do press release and more.

He shared a lot of SEO tools references to know more about link building and how to find relevant links.

Listen to SEMCON 2007 Audio Elymar Apao..

SEMCON 2007 Michael Turner Audio

Michael Turner, another speaker for the SEMCON 2007, discussed on how to identify competition. To do this, you can check Google search engine result pages, check “allinanchor” search engine result pages for your main keyterm, compare above results, check top competitors at MSN or Yahoo.

He also discussed about “Digg.com” on how it will help you market online through making a lot of friends. Socialize and digg the stories of your friends. Submit good stories and earn reputation.

Listen to SEMCON 2007 Audio Michael Turner..

SEMCON 2007 Riza Sanchez Audio

Riza Sanchez was the next speaker, she discussed about the advanced link building strategies, and the benefits of link building. Link building strategies are buzz marketing, link baiting, offline social networking, and competitor analysis.

She also discussed the black, white and “pink” hat techniques of SEO. Pink hat technique uses the feminine side of promoting or link building.

Ms. Riza Sanchez emphasized the importance of “consistency” in off the page optimization.

Listen to SEMCON 2007 Audio Riza Sanchez

SEMCON 2007 Jayvee Fernandez Audio

Jayvee Fernandez, another speaker, discussed about effective web copywriting. He said that a good copy has a good sense of rhythm. Learning to be a creative writer is not easy, you have to have rhythm. Simple, good headlines, not using unnecessary words are the basic of good copywriting.

To develop rhythm, read your article or your work out loud, read lots of books, and believe it or not, learn to dance/sing.

When writing for SEO, according to Jayvee, be more creative rather than putting too much keyword in your article, because being creative will make your reader come back.

Listen to SEMCON 2007 Audio Jayvee Fernandez..

SEMCON 2007 Giovanni Villanueva Wall Audio

Giovanni Villanueva Wall, wife of Aaron Wall, was also a speaker for the conference. She discussed guides to keyword research. She differentiated the diiference between core and modifier keywords. Core keywords are broad and often hard to rank for, while modifiers are long tailed keywords and more specific that they are easier to rank.

She provided the meaning of AIDA (Attention, Interest, Desire, Action). Giovanni also discussed about traffic volume, traffic value, competition and on page optimization.

After her speech was finished, the question was, as a SEO starter, what would be best, to use core keywords or modifiers? Giovanni says, starters should use less competitive keywords.