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Mr Jay Estaris, head of Skyefire Consulting, discussed Web Analytics Best Practices. The strategies in measuring the performance of your site include counting page views, counting impression, and page taggers.
Even when a company’s website is on the top, a company needs to further measure and manage their site. They need to know where their visitors came from, and so on..
He also discussed the types of web analytics software like logfile analyzers, page taggers and hybrid. He also cited the pros and cons of each.