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Mr Marc Macalua, a veteran Internet Marketer and the founder of SEO Philippines, discussed Landing Page Optimization (LPO). There are reasons why LPO matters: every click leads to a landing page, it is easy to clck but hard to convert, and clicks cost money.
Mr Macalua also gave tips about making great landing pages. Some of these were, to choose a good url/host, work on layout, form design and more..
As a summary of Mr Macalua’s presentation, you must convince visitors to stay to your site, convince your visitor to accept your offer/services, and provide friction-free way to accept your services, through easy fill out forms.