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Riza Sanchez was the next speaker, she discussed about the advanced link building strategies, and the benefits of link building. Link building strategies are buzz marketing, link baiting, offline social networking, and competitor analysis.
She also discussed the black, white and “pink” hat techniques of SEO. Pink hat technique uses the feminine side of promoting or link building.
Ms. Riza Sanchez emphasized the importance of “consistency” in off the page optimization.