Category: Featured Article

Source: http://dealnews.com/features/Survey-85-Research-Online-Then-Hit-Black-Friday-Stores/404165.html

Online retailers will probably be scratching their heads at this conundrum of statistics: While 85% of people now research and compare prices online on Black Friday, the majority of them then turn off the computer and head to the stores to do their actual spending.

A new poll released exclusively to dealnews by Lightspeed Research shows that 64% of people still end up buying in stores, even though the vast majority of them now research online first.

“No matter how convenient online shopping may be during the holidays, it appears that the majority of consumers still enjoy making their final holiday purchases in-store,” said Chris Urinyi, CEO, The Americas, of Lightspeed Research. “We can only make assumptions as to why, but I would suspect that it may simply be that people enjoy the holiday shopping experience in itself, or that the desire to browse and touch gifts in person before making a purchase outweighs the convenience of shopping online.”

Here’s your chance to understand what social media is all about, and how to clearly and completely integrate it into your existing marketing strategies and campaigns.

Social Media is about joining the ongoing conversations our customers and prospects are already having and not trying to control them.
Beyond this first step of connecting with customers on social networking sites, how do you generate more business from your social media activity?

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Parallels has announced the availability of the fastest, most seamless Windows-on-Mac solution ever: Parallels Desktop 5 for Mac. This is the latest version of the number 1 Mac system utility, currently enabling more than 2 million users to run Windows, Linux and other operating systems side-by-side with Mac OS X.

According to performance research conducted by Crimson Consulting Group, Parallels Desktop 5 for Mac performs 22% faster than the nearest Windows-on-Mac competitor in standard productivity testing of Windows 7 64-bit on a MacBook Pro. In addition, version 5 is up to 300% faster for virtual machine operations than the previous version.  For 3D and graphics performance, tested under the industry standard 3Dmark 2006 Professional test suite the new version performs up to 7 times better.

Users can test this for themselves with a free trial from www.parallels.com/desktop.

<Availability>
The Parallels Desktop 5 (PD5) for Mac is now available. Additional localized versions will soon be available in Simplified Chinese and Japanese for the APAC market in the coming weeks.

<Pricing for PD5>
The standard retail price (SRP) of Parallels Desktop 5 for Mac is USD$79.99, including USD$175 worth of additional software for free:
– Parallels Internet Security 2009 by Kaspersky (1-year subscription);
– Acronis Disk Director Suite 10.0 (Disk Management); and
– Acronis True Image Home 2010 (Backup and Recovery Solutions).

Current Parallels Desktop users can upgrade their existing software for USD$49.99.

<Free Upgrade to PD5>
Users that purchased version 4.0 on or after 1st October 2009 qualify with a proof of purchase for a free upgrade to version 5.