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Website Brings Online and Offline Visitors!
Your website is the best tool to use to be known worldwide. With just a click, your business or organization is readilly accessible and viewed by millions of internet users.
Peter Paul Valdepenas of Piat Basilica gratefully commented that their website is a real help in promoting Our Lady of Piat through out the world. Here is what he said:
“We are so lucky and happy for having a website of Our Lady of Piat. This site is to promote the love and devotion to our lady of Piat throughout the country. We know that this site increased the visitors or the pilgrims who visit the image of Our Lady of Piat. Thanks for the Bitstop company for the good technical support.”
For more than 400 years the pilgrimage to the Shrine of Our Lady of Piat has been a significant event in the lives of devotees of the people in the Cagayan Valley.
More than anything else, the Pilgrimage to Our Lady of Piat is a devotional and spiritual journey from one’s home to the Shrine of Our Lady of Piat to venerate Our Blessed Mother, to ask for Her intercession or to thank Her for favors received from God through Her intercession.
A pilgrimage normally takes place once a year where a group of devotees of Our Lady of Piat agree to travel together to visit her Shrine and undertake some devotional or spiritual activities.
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SEMCON 2007 Audio Jose Carlo Medina
Jose Carlo Medina, director, New Media , Level Up! Games discussed Utilizing User Generated Data. He stated that “Content is King.”
He discussed their site and how it drove conversions. The site has a lot of features including freebies that attract a lot of visitors. Rich community participation is the theme of their site.
SEMCON 2007 Audio Dustin Andaya
Dustin Andaya, owner of IslandRose, discussed Affiliate Marketing. Mr Andya shared some tips on how to grow the online business based on the Islandrose experience.
His company made use of online ads, and affiliate programs to become the country’s leading retailer and grower of fresh cut flowers.
Some of the benefits of affiliate marketing includes:
Smaller advertising expenditure,
Economies of scale and
Enables people to have grow their income.
Listen to SEMCON 2007 Audio Dustin Andaya..
SEMCON 2007 Abe Olandres
Abe Olandres, a very famous professional blogger, Yugatech discussed Managing Online Reputation. He stated that internet is a major part of today’s media.Companies reputations are made and destroyed based on what is said about a company in the online world.
He also mentioned Yahoo! News, google alert and Digg.com as possible sources of news for you to track what reputation, online businesses such as your company has. The strategies to manage your online reputation are: Proactive and Reactive Methods.
SEMCON 2007 Audio Faith Ponte
Faith Ponte, the head of Marketing and Web Services department, Bigfoot Global Solutions discussed Email Marketing. According to Faith Ponte’s presentation, most important advertising tactics are mail marketing, search marketing and display ads.
Email marketing is one of the most powerful and effective forms of marketing used today. To do a successful mail marketing, she cited 8 steps to do.
Plan and strategize,
Build and manage lists,
Be creative, segment,
Target and personalize,
Know privacy and regulary aspects,
Delivery and ISP relations relations,
Open, click and convert, and finally
Test and measure.
Of course, email marketing does not only include deploying emails to lot of people, but also monitoring the results of the campaign.
SEMCON 2007 Audio Joel Sangria
Joel Sangria, the manager of online sales and operations of Google South East Asia discussed Google Analytics. Google Analytics is a FREE google application that measures and evaluates Return of Investment. It also tracks visitor navigation and e-commerce metrics.
Google analytics allows website owners to discover their site visitor’s web behavior.
SEMCON 2007 Audio Jay Estaris
Mr Jay Estaris, head of Skyefire Consulting, discussed Web Analytics Best Practices. The strategies in measuring the performance of your site include counting page views, counting impression, and page taggers.
Even when a company’s website is on the top, a company needs to further measure and manage their site. They need to know where their visitors came from, and so on..
He also discussed the types of web analytics software like logfile analyzers, page taggers and hybrid. He also cited the pros and cons of each.
SEMCON 2007 Audio Andrian Lee
Mr Andrian Lee, the director of Philippine and Emerging Markets, Asia Pay, discussed Perfect Check Out. Mr Lee quoted “The power of search is negated by the absence of online fulfillment.”
He clearly emphasized that for a perfect checkout to happen, your customers need to shop and that your site must be shopping cart enabled. Perfect checkout has many advantages, some of these are, perfect checkout creates an eMarketing Relationships, sets up more sales and more..
SEMCON 2007 Audio Marc Macalua
Mr Marc Macalua, a veteran Internet Marketer and the founder of SEO Philippines, discussed Landing Page Optimization (LPO). There are reasons why LPO matters: every click leads to a landing page, it is easy to clck but hard to convert, and clicks cost money.
Mr Macalua also gave tips about making great landing pages. Some of these were, to choose a good url/host, work on layout, form design and more..
As a summary of Mr Macalua’s presentation, you must convince visitors to stay to your site, convince your visitor to accept your offer/services, and provide friction-free way to accept your services, through easy fill out forms.