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Faith Ponte, the head of Marketing and Web Services department, Bigfoot Global Solutions discussed Email Marketing. According to Faith Ponte’s presentation, most important advertising tactics are mail marketing, search marketing and display ads.
Email marketing is one of the most powerful and effective forms of marketing used today. To do a successful mail marketing, she cited 8 steps to do.
Plan and strategize,
Build and manage lists,
Be creative, segment,
Target and personalize,
Know privacy and regulary aspects,
Delivery and ISP relations relations,
Open, click and convert, and finally
Test and measure.
Of course, email marketing does not only include deploying emails to lot of people, but also monitoring the results of the campaign.