ECommerce Summit 2009

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From Ms Janette Toral:
The DigitalFilipino E-Commerce Summit 2009 is an intensive 2-day educational seminar on e-commerce strategies scheduled to take place on November 12 & 13, 2009 at the Hotel Intercontinental, Makati City.

We hope to make this an annual event that will provide an additional venue for learning among DigitalFilipino club members (http://www.e-commercephilippines.com).

The event will focus on best practices (what to do, what not to do, execution, measurement) and we would like to have a great roster of resource persons who can share their insight & lessons learned.

We requested speakers to deliver talks on a big-picture perspective (keynote-style) discussing findings and insight that they haven’t mostly shared before but still reflective of their respective experiences.

We are targeting 150 to 200 participants for this event. Main audience will be DigitalFilipino club members, DigitalFilipino Web Awards past and current entries/winners, DigitalFilipino Social Networking Awards winners, SMEs, enterprises, and entrepreneurs at large.

Conference Program

Attendees to this event can expect a highly-interactive session with e-commerce players and industry practitioners. Topics in the agenda includes (subject to change):

November 12 (Day 1):
7:30 to 9:00 Registration & morning snacks

9:00 to 9:30 Welcome & Big Picture theme introduction

State of Internet and Mobile Commerce Market Growth
Speaker: Donald Patrick Lim, President and CEO of Yehey! Corporation 9:30 to 10:00

Has Internet and Mobile Commerce taken off in the Philippines? What are the numbers? Are the Filipinos today really buying online? A look into the latest market study with cross analysis on the technographic and psychographic behavior of our new generation of digital sellers and buyers.

Building and Managing an E-Commerce, Internet Gaming, and Outsourcing Business during a Global Economic Crisis
Speaker: Enrique Gonzalez, CEO of IPVG Corp.
10:15 to 10:45

Creating a Niche and Identifying Your Online Target Market
Speaker: Stephanie Caragos, President and CEO of Syntactics Inc.
11:00 to 11:30

Creating an e-commerce website is not merely the act of having the site developed and launched. Careful study and analysis plays an important role in identifying the target market and knowing how to attract it. Insight on potential customers helps in strategic positioning of your products and services.

Lunch break

Search Engine Friendly Web Design: Making Site Visitors Click!
Speakers:
Jan Alvin Pabellon, Vice President for Business Development at IT Group, Inc.
Arnold Alvarez, General Manager, BF Homes Properties 1:00 to 1:30

Improve your rankings, increase your visits, and make more money by building a web site that is attractive to both automated search engines and real live people. Discover how “search engine friendly” web design can help you get more traffic from search engines. Speakers will share experience in making their sites search engine friendly, launching additional websites to improve rankings, get more visits, and consequently improved revenues and bottom line.

The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize
Speaker: Brad Geiser, Co-Founder, GeiserMaclang Marketing Communications
1:45 to 2:15

One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.

(Other topics with speakers to be finalized)

– Payment programs and platforms catering from mainstream to unbanked market segments.
– Making self-service advertising platforms work for you.
– Improving e-commerce website performance
– Tracking website analytics & e-commerce sales performance

November 13 (Day 2):
7:30 to 9:00 Registration & morning snacks

9:00 to 9:30 Welcome & Day 1 Summary

E-Commerce Policies and E-Government Growth in the Philippines
Speaker: Dir. Maria Lourdes Yaptinchay, Supervising Director, Department of Trade and Industry E-Commerce Office 9:30 to 10:00

An update on e-commerce policies approved and for ratification to push the growth of e-commerce in the Philippines. Government e-commerce transaction growth in dealing with stakeholders, citizens, customers, and businesses shall also be discussed.

Building Online Trust: Making E-Commerce Secure Against Fraud
Speakers:
Jovel Cipriano, CEO, PinoyDelikasi
Mannix Pabalan, General Manager, AyosDito.ph
10:15 to 10:45

The intricacies of E-commerce have provided merchants with a host of interesting challenges. Perhaps the biggest challenge is establishing and maintaining trust. Spam, fraud, identity theft and fly-by-night e-retailers threaten consumers’ fragile trust in online marketplaces, particularly those in which they are asked to provide credit card information. Trust becomes a key issue in the buying process. Winning the customers’ trust and increasing their confidence is essential for E-commerce success.

E-Commerce as a viable retail market outlet for SMEs
Speakers:
– Ma. Regina Bundang, CEO, RegaloService.com
– Russell Ri, CEO, e-Philippines Adventure Travel and Destinations 11:00 to 11:30

Entrepreneurs will share their experience in putting up an e-commerce site, working with partners, challenges, lessons learned, market changes, and tips to aspiring entrepreneurs who would like to expand their business online.

(Other topics with speakers to be finalized)

– Internet and mobile banking growth.
– New technologies to make e-commerce easier

PLUS! The summit will be the venue for recognition of the top Philippine E-Commerce sites as DigitalFilipino.com opens the nomination for the 3rd DigitalFilipino Web Awards (http://digitalfilipinowebawards.blogspot.com).

Free conference pass to DigitalFilipino Club members: (to become a club member, visit http://www.e-commercephilippines.com and process the membership fee online)

– individual members (1 day, participate themselves, no proxy)
– SME members (1 representative per day)
– Corporate members (2 representatives per day)

Additional club member and sponsor delegates are entitled to 15% discount. Register today to confirm your seat at http://www.e-commercephilippines.com/digitalfilipino-e-commerce-summit.html