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Aaron Wall, author of the SEO Book was the keynote speaker on the first dayof the recently held Search Engine Marketing Conference 2007, October 9-10, 2007 at the Hotel Intercon in Makati, Metro Manila.
Aaron Wall’s speech discussed tips on gaining authority in the online world. He also gave tips on how to further promote your site by putting videos that can be embedded. Creating podcasts, putting up a video about your business and uploading it to relevant sites.
Putting relevant contents into your site will make Google rank your site better. Putting in spammy content may get Google to take your site out of the rankings.